@_elena took it upon herself to explore W Social.
I got weird vibes when W Social was announced at Davos. Elena's piece confirmed these feelings.
In my words:
W Social seem to be opportunists looking for a way to benefit from the need for better socials. In whatever way. They seem to operate in similar ways as #bigtech & their main objective does not seem to align with their more lofty "save democracy" statements.
Recommended reading!
#WSocial #Fediverse #ATProto #SocialMedia #PubConf2026
π¨ New post alert πA deep dive into #WSocial with some fascinating findings: candid statements about their motives, a Greta Thunberg connection, potential AI plans (!!!)
Why write about it again? I still had so many questions after publishing my first article.
I spent 3 weeks watching every interview I could find and connecting the dots.
I hope you'll enjoy this piece:
π : blog.elenarossini.com/the-untoβ¦
#blog #longread #privacy #DataMining #Europe
The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals
A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sendingElena Rossini